STYLE IS THE BUZZ WORD

Style has become the buzz word when it comes to all that the scene represents - regardless of whether on skis or snowboard, in the fun park or somewhere in the vast expanse of unspoiled nature. The current idols are not the downhill skiers who race down the most difficult downhill slopes in the world at breath-taking speed - the idols of the time are the heroes from video and DVD - new schoolers, freeriders and the unusual - the heroes of the 21st century. It is the mix of people, technology, music, fashion and lifestyle that create today’s trends - even those who professionally deal with the people and themes of the times, the ski and snowboard instructors of the Tyrolean Ski Instructors Association, want to follow these trends.